I started by defining a style guide for the various design elements that would be featured in presentations to advertisers.
A young woman sitting outside a cafe Tweets about her coffee
Twitter then receives a signal “keyword”…
We then present a simplified walkthrough of the Twitter ads user interface.
I also designed a series of case studies using real-world examples to highlight the power of Twitter’s ad platform.
The art direction I provided through the style guide and example content was used to carry out the rest of the digital and physical content at CES.