Defining the look

I started by defining a style guide for the various design elements that would be featured in presentations to advertisers.


The lifecycle of a Twitter ad

A young woman sitting outside a cafe Tweets about her coffee

ads_moments_01

Twitter then receives a signal “keyword”…

ads_moments_02

Coffee

ads_moments_03

We then present a simplified walkthrough of the Twitter ads user interface.

ads_ui_after


Brand case studies

I also designed a series of case studies using real-world examples to highlight the power of Twitter’s ad platform.

case_study_01

case_study_02

case_study_03


Moving forward

The art direction I provided through the style guide and example content was used to carry out the rest of the digital and physical content at CES.

Press

AdAge

Twitter Filled This Vegas Hotel Suite With Crazy Tech to Impress Brands