Creating a modern sports brand

As part of this redesign our goal was to create iconic imagery that mirrored the aspirational copy on the site. We worked together with Carlos Serrao and Greg Slater to capture candid, dynamic images of Mizuno’s brand ambassadors and products.

After working with Creative Director/Copywriter Jim Dudley to determine the tone of the copy, I selected photography that had the right pose and attitude to start building the imagery. Below is a collection of composites and sport backgrounds I created across the site.


Golf

luke_full

luke_detail


Volleyball

tornado_full

tornado_detail

performance_wear_full

performance_wear_detail

usav_full

usav_detail


Running

enigma_full

enigma_detail


Tutorials and process videos

The full process of creating these images can be viewed in the following blog posts:


Credits

Agency: Modea
Creative Director: Jim Dudley
Copywriter: Jim Dudley
Art Director: Olivia Cook